Digital Content Next shared the principles with its board and relevant committees Monday. Digital Content Next's "Principles for Development and Governance of Generative AI": Developers and deployers of GAI must respect creators' rights to their content. The urgency behind building a system of rules and standards for generative AI is intense, said Jason Kint, CEO of Digital Content Next. How generative AI will unfold in the coming months and years is dominating media conversation, said Axios CEO Jim VandeHei. "Even with AI tools or generative AI models that work in text like ChatGPT, it doesn't change the fact we're already doing this work," said Looft.

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Persons: Andrew Burton, Robert Frost, Vincent Van Gogh, Google's Bard, GAI, Jason Kint, I've, Kint, We've, Jim VandeHei, VandeHei, Barry Diller, Robert Thomson, Thomson, Diller, Chris Berend, Pope Francis, Chris Looft, Berend Organizations: New York Times, Getty, NBC, The Washington Post, Street, News Corp, Development, ., A.I, Digital, Facebook, Nasdaq, Market, Big Tech, International News Media, News Media, NBC News Group, Pentagon, Bloomberg, Axios Technology, Google, Disney, ABC, NBC News, CNBC Locations: New York City, New York, Washington ,